High quality concentrated paste food color has twice the concentration of regular coloring. These rich vibrant cake icing colors will enhance any cake decoration. Perfect for coloring all icings, fondant, gumpaste and dough. Simply, the best food coloring available. Black & Red are the hardest colors to achieve, you will need more then you think. Helpful hint: when creating black icing start with chocolate icing and add black concentrated paste food coloring. You are going from brown to black and it will take much less color.